Bars and Nightclubs are both highly regulated and highly profitable. Because of alcohol sales and their high potential for assorted vice crimes, state and local governments monitor bars and nightclubs carefully. In some cities such as Philadelphia, a bar or nightclub may need up to 12 licenses and permits. Navigating the maze of applications and processes required to start such a business can be daunting.
Riverside is the most populated city within the area commonly referred to as "The Inland Empire" and is the county seat of Riverside County. The city is home to the University of California Riverside, a number of regional hospitals and the Goodrich Tire Company. Although Riverside was once a small town known for its location on Route 66, the city today has a diverse economy and a largely suburban feel.